Whether you are a newbie at digital marketing or skilled. Marketing intelligence lingo may not always be at the tip of your tongue. The pace at which the digital tool appears and advances forces, everyone, to keep updating their vocabulary. We created this dictionary to assist you to keep track of all the terms every digital marketer needs to know. Some of the top digital marketing terms you should know are such as –
CRO (Conversion Rate Optimization)
This is one of the most crucial aspects of online marketing. Because it benefits marketers to understand how effective their calls-to-action are on a website. Planning for CRO is crucial when you are selling a product or service, asking the visitors to sign up for your newsletter or any other action.
Account-Based Marketing (ABM)
Account-based marketing (ABM) is a marketing approach where the marketers target a few organizations, individuals, or decision-makers from the target audience and design highly illustrative campaigns to engage them, one-on-one. Marketers could even create marketing material, content, or campaigns bespoke to a specific organization. ABM is also acknowledged as key account marketing and is predominately used by B2B organizations for high ticket value clients.
Artificial Intelligence (AI) Marketing
Artificial Intelligence (AI) marketing uses AI-based perception such as machine learning (ML), deep learning, and natural language processing (NLP). This may endeavor to imitate and scale human behavior in various marketing activities. Typical applications of AI in marketing may include conversational AI, recommendation engines, audience segmentation, and personalization.
Contextual Advertising
This form of advertising is afforded by most major search engine advertisers such as Google. It places your Ads with web pages, blog posts, and news articles that are analogous to your business. So, by matching your advertiser’s search terms with Web content, there is a higher chance of a click-through and conversion.
Day Parting
This term means setting up your advertising Ads to display only at certain times of the day and/or week. For instance, if your target audience is online. The most from 06:00 to 08:00 pm, it would make more sense to have your Ads running during those hours instead of in the morning or throughout the day. Choosing the best time to have your marketing Ads on display can save money while giving you the most reach.
Chatbots
Chatbots are one of the most common forms of conventional AI. A chatbot is an AI-powered software accomplished of stimulating a human conversation with your target audience. You can contrivance chatbots on your website, within your mobile app, or through messaging apps such as Facebook Messenger.
Robotic Process Automation (RPA)
Robotic Process Automation (RPA) is a technology that may use Artificial Intelligence (AI) or Machine Learning (ML) to configure the software that can replicate human behavior to automate business processes at scale. Software robots are helping marketing technology that revolutionizes by automating several functions of marketing operations, customer service, and customer experience.
Closed Loop Marketing (CLM)
Closed Loop Marketing (CLM) may apprehend customers throughout their journey and prominently uses the customer data to measure the contribution of marketing to the overall revenue. CLM requires the participation of the sales departments because sales teams need to amend the marketing department on the leads received and converted so that each lead can be associated with its right source, hence closing the loop.
Local Search
One area of search engine marketing that is beginning to flourish in local search. This may acquiesce the users to find websites and businesses that are within a local geographic range. Search engines may use the local search features and internet-based yellow page websites to find the relevant search queries for their products.
Mobile Marketing
With an ever-increasing number of consumers reckon on their smartphones, any business can reach out to a target audience on the go. For this reason, it is crucial to have a mobile website or even an app for your business.
Permission Marketing
With the growing demand of people turning out to online advertisements. The idea of permission marketing will ask the users permission to display the marketing Ads. If a person gives acknowledgment, the chance that they will look at it and absorb the information it provides is much greater.
Remarketing/Retargeting
When a user visits your website, a cookie is set up on your computer. Even after they leave the website and continue searching for something else on the web, your Ads will pop up wherever they are. This may keep your business website in their mind.
Internet of Things (IoT) in Marketing
Internet of Things (IoT) is an ecosystem of interconnected devices such as wearable technology, connected cars, smart home appliances, and so on that can disseminate data through the internet without requiring any human intervention. IoT in marketing presents an array of opportunities to facilitate marketers to connect with their target audience through community building, personalization, and audience engagement.
Conclusion
This is by no mean an extensive list of marketing terms. Marketing terms sometimes can get too vernacular. But we hope this list of top digital marketing terms will asset you to understand the key marketing concepts and stay on top of the trends in 2025.
