The Top 15 Google Ranking Factors

The Top 15 Google Ranking Factors

1. The Power of Your Content You must ensure your content is top-notch to rank higher in Google search results. That means creating helpful, informative, keyword-rich articles, blog posts, product descriptions, and more. In addition, the better your content is, the...
Seo vs. Sem

Seo vs. Sem

The battle of SEO vs. SEM has been raging for years, with no clear winner. Both have their pros and cons, and both can be highly effective in the right hands. So which one should you use for your business? Let’s take a closer look at SEO and sem to see what they...
What Is Google Passage Ranking?

What Is Google Passage Ranking?

In simple terms, Google Passage Ranking is a way for Google to determine the most relevant piece of content for a searcher’s query. Here’s how Google passage ranking works. Let’s say you have a blog post titled “How to Train Your Dog.”...

SEO Copywriting: The Definitive Guide

SEO Copywriting is an elegant balance between writing for readers and optimizing for search engines. SEO copywriting can also be defined as the art and science of striking a fine balance between content that entices and the content that Google can find. Each side of...