We’re big fans of digital marketing, but we’re also realistic about the fact that it’s not for everyone. The world of family law digital marketing is full of complicated and emotional issues—it’s not something you want to dive into without some preparation and if you’re like us, your time is limited and there are so many other things in life that need attention. That’s why it’s important to choose wisely when it comes to developing your website for family law: You’ll want to make sure this content isn’t just good but right.
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Every family law practice needs a website
A website is a must-have for any family law digital marketing practice. It’s where you can tell your story, find clients and showcase your services.
There are plenty of ways to create a website: from hiring an outside developer who will build it for you or creating one yourself using WordPress (which we recommend). But whichever option you choose, make sure that it’s unique and stands out from the crowd—that way people will find it when they search online or visit their local lawyer’s office.
Don’t reinvent the wheel
One of the best ways to get started with digital marketing is by using a template or theme. This can help you avoid reinventing the wheel and make it easier for you to create your website, get it up and running quickly, and then customize the design as needed.
However, don’t worry about customizing your site until after you have some data on its performance in search engines like Google Analytics or Alexa rankings (which are tools used by most digital agencies).
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Make it easy to contact you
Now that you have your family law digital marketing strategy, it’s time to start thinking about how you’ll reach out directly.
- Make sure that your contact information is easy to find: You can do this in a number of ways. Some good options include putting the website address on every page, including on social media pages and in email signatures (and even sending out a press release), linking directly from the About page or About Us page, and adding a link back to your website at the bottom of each email newsletter sent out by MailChimp, etc.
- Include an easy-to-use contact form. This will ensure that people who want more information are not left hanging while they wait for an automated response—which could take days or weeks! If possible (or if this makes sense), include different options like phone numbers and email addresses so users know where else they can go for further assistance if necessary.
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Don’t overcomplicate things
You should be aware that family law digital marketing is an art, not a science. It’s important to remember that people aren’t looking for a legal advice site with funny videos and quizzes about divorce laws. They don’t want their lawyer to put on a show for them—they just want someone who knows what they’re doing and can help them navigate their way through the process.
So, when you’re creating content for your website or blog (or even Facebook), keep things simple: avoid jargon; make sure it reads like a normal conversation, and don’t try too hard!
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Make your site mobile-friendly.
When it comes to mobile-friendly websites, it’s important to know that there are a few things you should be doing.
- Make your site responsive. This means that the site will adjust its layout based on the size of the device being used (e.g., from smartphones to tablets). The more people who can use your website comfortably and effectively, the better!
- Ensure that your site looks good on mobile devices as well as desktop computers. If someone clicks on something on their phone but doesn’t see what they expect because it looks like garbage on their screen (i.e., colors aren’t crisp enough), then they’re not going anywhere near completing any business with you—and neither should anyone else around them! Do you want everyone walking around town to see only positive things about how great things look when they’re using our service?
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Pay attention to SEO
SEO (search engine optimization) is the process of improving your website’s visibility in search engines such as Google, Bing, and Yahoo.
It’s important to optimize your site so that it can be find by potential customers when they are looking for products or services like yours. The more people who see your company’s name on Google, the more likely they are to click through to find out more about what you do and how they can contact you.
The good news is that there are many things that you can do on your own to improve the way visitors find their way around online — from optimizing keywords within titles and descriptions, adding meta descriptions, and adding relevant keywords into URLs themselves!
Know your audience.
Family law digital marketing: Once you’ve identified your audience, it’s time to know their needs. What do they want to know about? How can you reach them? How do you talk to them? Do they learn anything from what you say or how they interact with your content?
With this information in hand, it’s easier than ever before to create a digital marketing strategy that fits perfectly into the family law industry.
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Family law digital marketing
Family law digital marketing: We know that digital marketing can be a tricky thing to get right, but we hope this article has helped you feel more confident in your family law practice. We’re here to help, so don’t hesitate for a moment!