WHAT IS A/B TESTING IN PAY-PER-CLICK?

WHAT IS A/B TESTING IN PAY-PER-CLICK?

A/B testing compares two versions of a pay-per-click ad to determine which one performs better. One version of the ad (version A) is shown to half of the people who see the ad, while the other version (version B) is directed to the other half. The performance of each...
Seo vs. Sem

Seo vs. Sem

The battle of SEO vs. SEM has been raging for years, with no clear winner. Both have their pros and cons, and both can be highly effective in the right hands. So which one should you use for your business? Let’s take a closer look at SEO and sem to see what they...
What Is Google Passage Ranking?

What Is Google Passage Ranking?

In simple terms, Google Passage Ranking is a way for Google to determine the most relevant piece of content for a searcher’s query. Here’s how Google passage ranking works. Let’s say you have a blog post titled “How to Train Your Dog.”...