Facebook Ad:
There is a ceaseless number of ways to advertise your business, whether it be through commercials, SEO, email marketing, cold calling, or even giveaways, the options are considerable. It is up to you to clinch which methods to allot your valuable time to better your business. One method that cannot evade is Facebook Marketing. In down below we share with you some reasons why Facebook ads and Facebook marketing can’t ignore people.
Who is not on Facebook?
With over more than 2.7 billion monthly active users, Facebook is one of the biggest social networks worldwide. We can persuade you that your target audience is on Facebook, and the convenience of connecting with them in such an easy manner cannot be overlooked.
Facebook Ad Campaigns are easily customizable
Facebook endeavors an individual various different goals or Ad objectives you can choose from. Within each category, you can personalize things such as Ad design, copy, landing page, and a few other things that may advance you in differentiating an advertisement. Once paired with Facebook’s advanced targeting abilities, your Ad has the potential to benefit your business and reach new heights.
Also read: Top Digital Marketing Terms You Should Know in 2021
Facebook targeting abilities are top-notch
As we have discussed earlier, that your target audience is definitely on Facebook, the social giant’s elite targeting abilities are great for finding them. Whether it is by interests, behaviors, connections, demographics, locations, languages, age, or any other specific nuances, there is a way to target it using the numerous tools Facebook has to furnish.
Facebook Ads are cost-effective
When comparing the time invested in creating the organic content for your page and the lack of results it delivers. It will be made clear that paying for the Ads is a better use of your valuable hours. Facebook is not like it used to be, the algorithm always leans toward prioritizing users’ feeds based on past behavior and paid content rather than organic. On average, roughly it is 2% of your followers will see your organic posts. When comparing the average costs to reach 1000 people through various advertising methods, the results are astounding –
Facebook: $0.25
LinkedIn: $0.75
AdWords: $2.75
Television: $7
Radio: $8
Newspaper: $32
Also read: Which is more important: Website Design or Website Content?
Life event targeting
If you need Facebook you have doubtless seen life event updates from friends of yours. Whether it is expecting a child, marriage, anniversaries, traveling, etc., there is abundant opportunity for specific targeting. This can create the opportunity for specific targeting to invite the customers. To celebrate an anniversary at your restaurant or hotel. If you own a jewelry store then you could target women near Valentine’s Day or birthdays, the opportunities are endless.
Lookalike Audiences
A lookalike audience is a way to influence people who are feasible to engage in your business because they are analogous to your best existing customers. This custom audience can be designed using the information pulled from your pixel, mobile app download information, or fans of your webpage. A variable such as demographics or interests is analyzed and Facebook delivers an audience of people similar to them. Another cool component is that you can constitute up to 500 Lookalike Audiences from a single source audience. This is great if you want an even more personalized experience. In order to create a Facebook Lookalike Audience, you need to follow these simple steps such as –
- .Go to your Audiences
- Click the create audience dropdown and choose the Lookalike audience option
- Choose your source
It is beheld that the higher the data sample size, the more likely your Lookalike Audience will find leads, so ensure you have enough information on current customers before jumping in.
Also read: How Long Does it Take for Content to Rank on the internet?
Conclusion
A paid media strategy or Facebook Marketing is majorly important to any business. Facebook’s paid media endeavor is a great opportunity that cannot overlook. The increase in brand reach and awareness alone is enough to contrivance a paid strategy. This may combine with a solid organic strategy that will increase your online reputation. This is one of the crucial aspects of managing social media that will translate into results for your business sooner rather than later.
