Building the Successful PPC: Best Google Ad Extensions to Implement

August 16, 2021
Digital marketing

Google Ad Extensions are the additional pieces of information that expand your ads to make them more useful to the users. Ads extension formats include the call buttons, location information and links to a specific part of the website, seller’s reviews, and many more. Google Ad extension typically increases an ad’s click-through rate by several percentage points to meet your business goals.

Types of Google Ad Extensions

Each Google Ad Extension has unique benefits and can help to drive specific actions from the users. So let us take a look at each of the extensions and find what they can do for your campaigns –

Google Ad Words Site Link Extension are the additional links in your advert that will take the prospective customers directly to a specific page on your business website. These Site Links Extensions allow you to –

Measure the clicks that are going to specific Site Link pages on your company website to learn more about the customer preferences.

To run specific short-term campaigns to the deep pages on your website to make it easier to run the seasonal campaigns.

Create the Site Links specifically for mobile users.

Also read: Top Digital Marketing free and paid tools in 2021 that you need to grow your business

Callout Extension –

Callout Extension allows you to include additional descriptive text in your business standard text ads. In the Callout, the extension you can include the specific attributes about your business, products, and services that will show below your ads on the Google Search Network Consoles. These extensions appear like Site Links, but the difference is they cannot be clicked. These Callout Extensions allow you to –

Promote details about your business such as popular services or unique offerings.

These extensions are available at no additional cost.

Extensions are easy to implement, appear as simple text, and require no links to secondary pages.

These extensions allow for the increased flexibility, to can change the entire account without editing each ad text separately.

Also read: Where do shoppers research products on Social Media?

Click to Text Extension –

If you are targeting the mobile audience, then you have to click on the text extensions to provide a quick and effective way for your customers to get in touch directly and a way in which they feel comfortable. The Ad Word campaign will display the call to action such as “Send Us a Text” that looks like this. The Click to Text Extension allows you to –

  • To generate exceptionally good lead generation clicks with the user proactively interacting with your ads.
  • For some user groups, sending a text message will be much more preferable to making a phone call or other type of inquiry.
  • It has a higher click-thru rate (CTR) for mobile users.

Call Extension –

Google Ad Words Call Extensions give the customers a convenient way to call your business directly from within the Google search results. The Call Extension allows you to –

  • To report detailing the numbers of calls about your campaigns have driven, helping you to better evaluate your ROI.
  • You can schedule your call extension that appears at specific times that best accommodate your business processes.
  • If you have the business values phone calls, then this will drive the right kind of conversion to your business.

Offer Extension –

Offer Extension work about your business if you are running a current promotion. It can entice the users to click your ads over others if they see that your options are discounted compared to your competitors.

Also read: Ultimate Benefits of Digital Marketing techniques for Small Businesses and Start-ups

App Extension –

App Extension provides the link to an app to download the app for your mobile users. This can reduce the friction from having to perform the new search to find and download the app in an AppStore.The app extension creates a small add-on to the bottom of your mobile ads showing the app icon and creates a clickable CTA to encourage the users to easily download your app.

Price Extension –

Price extension allows you to clearly demonstrate an array of the product titles along with the price of the products. For the cost-minded shoppers, this immediate transparency can attract their attention if you are within the price range. The price extension will prevent the irrelevant clicks that you pay for with no chance of a conversion.

By Andrew

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