Your web content is in a constant battle against several variables challenging your reader’s attention. Capturing readers’ interests with good website content can be legitimately challenging. Most visitors will spend just a few seconds on a web page before conclusive what to do next. Good website writing plays a decisive factor in beating these odds. Well-written content that is optimized for the web rises to the top of search results and dominance the reader’s attention. Some of the content writing tips that will benefit you to write website content for SEO and the user experience are such as –
As we know how crucial it is to focus on our audiences when writing for the web, but without a method, that advice can be somewhat abstract. Personas are fictitious users you create to safeguard that you keep your different audience’s perspectives in mind as you write the content. Here are some of the basic steps that are convoluted in this area such as –
- Listing your major audiences – Think of which groups of people might be using your website.
- Gathering information on your audiences – Do not assume you know what your different audiences are like. Instead of this amass information from various points of interaction with them to better understand who they are, and what their needs and questions might be. Potential sources of information may encompass contact form emails, interviews, your past consultations, your customer service department, and even questionnaires.
- Listing major characteristics for each audience – Each of your website user groups may have an identifiable peculiarity. For example, a poison control website will attract a large number of anxious visitors that need information very quickly, whereas an airline website will have a wider range of visitors with varying levels of travel experience. Strategy for your visitor’s terminology, demographics, cultural backgrounds, potential emotions, and experience with your website’s subject matter.
- Using your information to create personas – Once you have acquiesced information on your different audiences, you will want to bring all that data to life with a few personas that may represent the typical visitors to your website. Each persona should be given a name, picture, and characteristics.
- Using your information to write scenarios for your website – Once you have diagnosed some goals that each of your personas is likely to have, come up with some tasks they will want to achieve on your website. This is a great way to establish your content according to your visitor’s needs.
Refer to your personas by name when accomplishing content instead of calling them “users”. Creating the personas will greatly boost the focus of your web content writing as well as the user experience of your website.
Writing your headline first
Website content for SEO:
Writing your headline, aka primary heading, before diving into the content enforcement you to stay concentrate on the purpose of your article. Your headline makes affirms your readers, and writing with that in mind is a good way to keep your content structured and to the point.
Follow the “inverted pyramid” model
Web readers have short attention spans. They will determine whether your website has the information they need in seconds. Structure your website content like an upside-down pyramid or cone. The most crucial messages go at the top of the page. Then, progressively drill down to the more specific, supporting information. For example, say you are creating a web page about a conference. The most opportune details a description of the theme, date, and location would appear at the top of the webpage. Supporting details such as speakers and their lecture topics would follow then. The less important information such as conference organizers, the history of the conference series, or a list of related resources would appear at the bottom of the webpage.
Writing short, simple sentences
The short attention span of today’s reader stipulates sentences of the length of 35 words or fewer. So website content that is handy and easy to read will naturally reach a wider audience. You need to target using nouns and verbs. Use adverbs and adjectives casually. Do not use words such as “equanimity” or “obfuscate” when words such as “calm” or “confuse” will do this.
If you are not sure how to judge your writing, then it is advantageous to check how your texts score with an online readability tool. Most of the popular models are established on the length of words and sentences in a text. Your text’s readability is then enumerated by a number or an education level. The three tools that will scan your text and score its readability are such as –
. Readability Test Tool
. Readability Calculator
. Microsoft Word
Layering the website content
Website content for SEO
The great thing about a website is that it is effortless to direct readers from one page to another. It benefits the readers to find more great content by hyperlinking certain words or phrases to other relevant resources, especially those on your website. This will benefit to keep people engaged with your content and moving through your website. For example, say this sentence appeared on your cooking website – Ratatouille is a low-fat dish that consists of seasonal ingredients such as eggplant, squash, and tomatoes. You could hyperlink “low fat dish” to a webpage with other blog posts on healthy eating.
Building these internal links within your website also benefits your SEO, but keep in mind that links should always be admissible and helpful. Optically, if you overload your text with links, people won’t know what to click on. Google endorses keeping the number of hyperlinks on a page to a “reasonable number”.
Mixing up your word choice
Words are alike cookies we all have our favorites. But when it comes to keeping your visitors responsive, variety is key! Word clouds are fun to use and can aid you to vary your word choice by anticipating which words you use the most. Just copy and paste your text into a free word cloud tool to accomplish your cloud. The more you use a word, the more considerable it will look in your cloud. Are negative words standing out in your cloud? Now you know precisely what to tweak for a more positive tone. You can even keep an eye out for your website keywords as well. These should appear several times in your text, so it should be easy to observe them in a word cloud.
Stick to the active voice
Use active verbs rather than passive verbs, and enumerate the subject of the sentence. For example, instead of writing “products can be ordered on our website”, you can write “You can order products on our website” to make the sentence more concise and accurate.
The active voice benefits an individual to create concise, reader-friendly sentences. It is also more direct when you communicate directly to the audience and is more engaging.
It will take some time to find out how to create SEO-friendly content for your website but in the long run, it will be immensely worthwhile. Follow these practical content writing tips to write SEO-friendly content and drive value from your copywriting efforts. These tips will benefit you to ensure that good content leads to more shares, lead, links, and repeat visitors.