As we all know, digital marketing trends is a rapidly emerging field. A big factor of this expansion is the rate at which the technology ramified in the industry is changing. Every day some new marketing trend or technology is introduced and staying up-to-date is one of the most decisive parts of being a successful digital marketer.
What are digital marketing trends?
Whenever some key changes take place in the digital marketing space, which has the potential to have a brunt on how things are working currently, those are assigned to as digital marketing trends. These usually incorporate consumer sentiments, new marketing techniques, and so on. Studying and keeping updated about the latest digital marketing trends is decisive as it helps the marketers in communicating better with the target audience and ensuring that the impact they have on them is relevant. Some of the steps to stay updated about the latest digital marketing trends are as –
Video Marketing
If not the most adequate, video marketing is one of the most crucial effective marketing strategies today. And is most feasible to remain the same for the next five to ten years. The following statistics reveal the emphasis of incorporating video marketing in Digital Marketing Trends strategies –
72% of businesses have acknowledged that video marketing has increased their conversion rates.
52% of consumers acknowledge that watching a product or service video makes them more self-reliant in their online purchase decisions.
75% of executives said that they watch videos related to their work on business platforms every week.
Also read: Top Digital Marketing free and paid tools in 2021 that you need to grow your business
Virtual Events
It is the understatement of the year to say that the Covid-19 pandemic shook life up a bit for all of us. It enforced businesses to pivot and adapt. And while all incredibly grateful things are beginning to return to an affinity of normal, some changes came from this season that is worth keeping for the long haul. One of these changes is the rise of virtual events. We all probably prefer events to be live, but attending something in person can be time-consuming, expensive, and inconvenient. Having the option to attend virtually makes knowledge and opportunity accessible to almost everyone, and afford a fantastic opportunity for your company to connect with prospects and earn their trust.
Artificial Intelligence Assistance
Artificial Intelligence (AI) can evaluate the behavior of consumers and detect their search patterns more adequately. It can also extract data from social media platforms such as Instagram and Facebook to evaluate how consumers look for products and services. Although AIl will be driving forces behind many other Digital Marketing Trends services in the future, it is currently actualized in –
- Product recommendations
- Content creation
- Email personalization
Programmatic Advertising
In simpler words, programmatic advertising aid in using AI to target specific audiences. It works by automating Ad buying. An example of programmatic Advertising buying is real-time bidding. It is faster, more effective, and benefits increase conversion rates and lower customer acquisition costs.
Also read: Ultimate Benefits of Digital Marketing techniques for Small Businesses and Start-ups
Webinars and Conferences
By attending industry conferences as well as webinars, which became all the rage owing to the Covid-19 pandemic. You can not only learn new things but also network with other professionals to up your game and get improve what you do. You can also asset the answer to any questions that you might have about the industry and the latest trends and just step out from your comfort zone.
Email Newsletters
Email newsletters can come in handy especially when you do not want to browse through tons of content to find what you are looking for. If you have signed up for a peculiar newsletter, it will only deliver the best pieces to your email id. You can also subscribe to your favorite website. In fact, you can get all the right information directly sent to your inbox.
Customers as promoters
In the past, something that happened by digital marketing is having customers of your brand. Usually, though, it is something passing thought, and more emphasis is given to your strategy than to your customers. But more and more, businesses are turning to their customers to be their enormous promoters. You have seen this before on your social channels. Brands are leveraging relationships with influencers and micro-influencers to benefit spread the word about their products and services. Because the customer is the one creating and administering the Digital Marketing Trends. It is engaging and authentic, and more trustworthy than if it came from a company.
Also read:Where do shoppers research products on Social Media?
Conclusion
No matter the field you are working in, you must keep pace with the changes that it undergoes intermittently since learning is the one thing that no person should ever stop doing. This metamorphose is even more crucial for people working in fields such as digital marketing because of the trends that it is constantly incorporating. Make sure to supersede all the sources given above and keep yourself updated with the latest digital marketing trends.
