eCommerce SEO: Search engine optimization i.e. SEO is the process of generating organic (i.e. free, natural) traffic from sites such as Google, Bing, and Yahoo. When you search for something on Google, you are taken to the search engine results page (SERPs). E-commerce SEO is all about ensuring your product pages that appear among those ten organic search results. The higher the page number you rank on, the lower the traffic you will generate. It does not matter whether your company is big or small, a bootstrapped start-up or a Fortune 500 firm, you need SEO to maximize your e-commerce website’s profitability. The key points that describe how SEO matters for the e-commerce industry are –
SEO is critical for helping the customers to find you
Having an E-commerce website without an SEO is leaving cash on the table and plenty of it. The way technology has evolved over the years has transformed the way consumers has to purchase products. Search plays an integral part in the decision-making process. Approximately, 89% of the consumers use various search engines to inform their purchase decisions.
Thus, ignoring the SEO means you are taking the risk of not being visible on the internet during your customers buying journey. When you are not visible on the search results, fewer customers will approach you. Therefore, you sell less and your growth slows down. At the same time, your competitors will increase their sales and profits and you are letting them grow stronger.
If your revenue were to drop by 50%, alarm bells would go off instantly yet that does not happen when you miss a chance to grow by 50%. That opportunity is just waiting there for you to grab with a superior SEO strategy for your business.
Also read: What is On-Page SEO?
SEO is a cost-effective way to grow your bottom line
Ecommerce SEO: It is seen that more successful clients allocate most of their time and resources to the activities that are essential for meeting their goals. They also cut down on areas with lesser potential or impact regarding your business. When the fundamentals of your sales and marketing strategy involve correct analysis of your situation, market, and competition, and your plan is tailored to your resources and strengths and your efforts will be more cost-effective.
In these highly competitive industries and niches, paying for website traffic can run too many dollars per click, or maybe you are forced to buy costly banner ads. With effective SEO, you are less dependent on this traffic. But you can still buy ads. But if finances are tight, SEO can be a lifesaver for your business that keeps the sales and profit flowing. Unlike the various paid search traffic, the traffic from the organic search is “free”. You can attract quality traffic in large volumes without paying for it directly.
Successful e-commerce companies have prioritized SEO efforts to optimize their websites for Google and other search engines as these companies have a unique mindset. Their approach, preparation, and planning are different compared to the other companies. They integrate the SEO techniques with an overall marketing strategy, tying it with the activities such as content marketing and social media marketing, guided by an experienced SEO consultant.
Integrating SEO with other marketing activities has a twofold benefit –
- It increases the effectiveness of these marketing activities and also improves your organic search visibility.
- This saves you time and money and brings down your cost per conversion. It means you will achieve more by spending less.
SEO’s effects are long-lasting making it a great investment
eCommerce SEO: Search engine optimization delivers results that are cost-effective, measurable, and long-lasting. With paid advertising, the minute you stop paying, the traffic to your website drops. SEO just keeps going and going, working night and day in boosting the traffic on your website.
Unlike most forms of marketing techniques, where you start with a clean slate every year, SEO builds upon itself to grow stronger over time. You can layer upon what you did last year and keep growing until you own your niche and dominate your competitors in the market. In some cases, you can even take a break or focus on other things for a few weeks or months and return to find that SEO is just as effective as before. Unlike the various paid advertisements, the stream of customers and sales would not stop the moment you put the brakes on. If you run short of cash, you could pause your other ads and still be visible to your audience through the organic search results. Contact us to know more about Ecommerce SEO.