Illustration of two shoppers with a shopping cart and a smartphone displaying e-commerce products, emphasizing the importance of SEO for online retail.

Why SEO Matters for E-commerce Websites?

eCommerce SEO: Search engine optimization i.e. SEO is the process of generating organic (i.e. free, natural) traffic from sites such as Google, Bing, and Yahoo. When you search for something on Google, you are taken to the search engine results page (SERPs)....