Google Analytics is an online tool that lets you recognize the overall performance of your website and the details of the visitors. This online tool helps you recognize where the website visitors are generated, the content they may be seeking out to your website online, and what was their conduct whilst using your website online. So, Google Analytics assists you to track and examine the need for your business website. It also offers you the potential to grow the overall website’s ROI. With the help of the Google Analytics setup, one will be able to gain knowledge about which pages on the website will receive the most traffic, where your website is generating the leads from, and the demographics of those leads.
Some of the other benefits are –
- Get information on the number of leads converted into purchasers.
- Information on where website visitors came from i.e. whether the traffic is coming from mobile devices or desktops.
- Information on each page’s traffic and results.
- Overall traffic your website is receiving.
- Information on the demographics of your website visitors etc.
- So in order to the setup of the Google Analytics, you need to follow these steps such as –
- Setting Up the Tag Manager Account
To start with the Google Analytics setup, you need to set up your Google tag manager account with Google first. Setting up the Google tag manager account is different from a regular Google account, but it is free. The way tag manager works by extracting information on your website and sending it to different social media platforms such as Google Analytics and Facebook. This way saves time as it easily allows you to update and quickly add tags to your Google Analytics setup code without any guide technique for writing the code.
For example, if you wanted to track clicks on a certain link on your website, it would be much more tedious without Google Tag Manager. The tag manager allows you to add new tags without you having to change the links manually.
Setup of Google Analytics Account
The next step you have to take is to create a separate account with Google Analytics. Similar to the Google Tag Manager account, this account is also free. Once you have created your Google Analytics account, a tracking ID will be generated for you. This tracking ID is a code that instructs Google Analytics to send the data to you. This tracking ID number is not only unique but also important as it is specifically associated with your website and your personal data and also helps you to check your website traffic.
Using the Google Tag Manager to Setup Analytics Tags
The next step in this process is to integrate the information from the two platforms. This is where your unique tracking ID comes into play as this will aid you in setting up the right tracking tags for your website. On the Tag Manager Page, you will see the option for customization. This customization option will permit you to customize the two parts of your tag i.e. triggering and configuration.
The configuration option will determine where the information collected from the tag will go and the triggering option will determine the type of information you are looking to collect. While creating the tags for your Google Analytics setup, one thing you need to make sure is that you are using “Universal Analytics.” This gives your tags a wider range of reach when used on the internet in tracking the information for your website.
Format Goals in Google Analytics
This part of setting up Google Analytics is most important as this is where the most valuable information to your website will become recognizable. In other words, this is the part where you will tell Google Analytics what you want to track specifically on your website. Setting up your goals in your Google Analytics setup is important so that Google can know what metrics to track in order to measure the success of your website. In addition to this, you will have the ability to choose from various goal templates to track. You can choose any one of the goal templates that match your intended goals and then chooses a specific goal. These goals template may include –
- Destination – This helps you to track whether the website visitors make it to any specific page of the website or not.
- Duration – This lets you track the time your users spend on your website page.
- Pages or Screens per session – This lets you track the number of users going to your website pages.
- Event –This helps you to track if users play a specific video or click on a particular link or not.
Adding Site to the Google Search Console
This is the Google Analytics Advanced Tool that lets you accumulate valuable search data for your business website. Google Search Console lets you check the following factors such as –
- Crawl rate of the website.
- Help you to check exactly when Google does an analysis of your website.
- Help you to find out what pages link to your website and whether they are external or internal links.
- It helps to find out which keywords for your website rank higher on the SERPs.