How to install the Google Tag Manager and how will it optimize your website?

February 05, 2021
How to install the Google Tag Manager and how will it optimize your website

With the continuous advancement in technology, new data-collecting tools are being developed for businesses like yours constantly. So what does Google Tag Manager exactly mean for your business? Well, For starters these tools give you access to very vital information that can help you to better reach your clients. As we know as a small business for that matter, reaching your target customers is very important for you. More customers mean more revenue. That’s why when you install the Google Tag Manager and utilize these digital marketing tools, it can be a great advantage to your digital marketing efforts.

Tools such as Google Tag manager give you the ability to track the results your website is producing. In turn, you have the ability to reconfigure your website to improve its overall performance. Thus, you’ll be able to better apply these methods to your website. They will not only get visitors to stay on your website but also become purchasing customers.  Tag Manager offers you get access to this valuable data so that you, As an owner of a business or marketing manager, can possess satisfactory judgment whilst you examine the overall performance of your company’s site. Thus, it allows you to have tools in the vicinity so that it will improve the effectiveness of your website. Also, it makes your advertising efforts more efficient.

Collecting these data can definitely benefit your company, however, it’s easier said than done. Despite the difficulty, when you install the Google Tag Manager in combination with your other advertising efforts, your advertising is sure to become more effective.

Also read: Best Email Marketing Strategy

What is a tag?

A tag is a snippet of code that tracks and sends facts approximately activities on your web page to a third party. You would possibly use tags to track conversions or visits to a selected web page.

In the beyond, in case you desired to add tags on your website, you have to manually upload these snippets to the source code of your internet pages. This often required going through a developer, which can delay implementation for days or maybe weeks. And of direction, if you had to make changes or updates to the tags, you might need to do so inside the page source code.

With Tag Manager, you can upload a single field code snippet to every page of your website. This container snippet handles the deployment and execution of all your tags throughout the website. You can upload, update and control the tags you want to use in the Tag Manager interface.

Why should I install Google Tag Manager?

By installing the Google Tag Manager you will not be required to complete the process of creating the code manually. As it will give you the ability to fully optimize the tags and also control them when you use them. Moreover, it will provide you with the best quality report as it will improve the analytics accuracy.

How to install the Google Tag Manager?

In order to install the Google Tag Manager for your small business, you need to follow these steps –

1. Create an account with Google Tag Manager

The very first step is to set up your account for your Google Tag Manager Interface. This account is different from your usual Google account, and it is completely free.

2. Installing the Container

Next, you will have to install the container. According to Google, a container is defined as “a small piece of JavaScript and non-JavaScript code that you paste into your pages. Moreover, it also enables the Google Tag Manager to fire tags by inserting the gtm.js into the page”.

When you install Tag Manager, you can get multiple containers in your account. This is because, as there are specific content types that can be used for different digital platforms, such as your website or apps.

3. Set up the Tags

Once you have installed the Google Tag Manager and have created your account, you can start creating the tags for your websites. Now, you can create unlimited configurations of tags. But you have to keep them organized.

Once you install the Google Tag Manager, you will have the option to create a new tag where you can configure and trigger your specific tags. The configuration will tell you where the information that you collected will go. While the triggering is the specific information that you want your tags to collect.

Also, when you create a tag, you must choose a tag type i.e. whether it is Classic Google Analytics, Universal Analytics, or AdWords Remarketing. Moreover, there are tons of different tag types with which you can customize your tags with. Once you create your tag you can test them so as to verify whether your tags are triggered to the right pages or the buttons when they are clicked or not. This is important because it confirms whether the data that will be tracked by these tags in the future actually is accurate or not.

Also read: Facebook and Instagram Marketing
4. Link Google Tag Manager and Google Ads

When you link on the Google Tag Manager for your Google ads. This will help you to track how your customer responds to your ads on Google. When to click on an ad, how long do they stay on it? Does the ad help you to complete certain tasks, like sign up or make a purchase or not?

Without linking Google Tag Manager, you would not be able to examine the effectiveness of your Google ads in regard to your customer’s path. Linking the two will help you recognize what aspects of your website and online content are most significant to your customers.

By Andrew

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