When doing online marketing, small and medium scale business owners are under immense pressure to increase their target audience or results on their website. But have you ever think of where this traffic is coming from on your website? If you have no idea about this, then getting a Google Analytics setup can resolve this issue.
What does Google Analytics tell you?
Google Analytics setup is a simple way to know about your website’s visitors and performance. Google Analytics will let you know about which content the visitor is interested to see, know about your website visitor, and even how the visitors behave while accessing your website. Once you get the setup, you can track the goals which you have for your website.
How you can set up Google Analytics on your Website?
In order to set up Analytics on your Website, you need to follow this terminology –
Getting a Google Tag Manager account
In order to set up your Google Analytics account, you first need to set up your Google tag manager with the help of Google. Setting up the Google tag manager account is very easy and also free of cost. Google tag manager plays a very important role in the Analytics account as it collects information from your website and then sends it to other platforms such as Google Analytics and Facebook. It is a great way to save time as you do not have to go for the manual coding and tags to the Code.
Set up of Google Analytics account
Similar to the Google Tag Manager account, you have to set up an account for Google Analytics. That is also quite easy and free to use. Once you have started the account, your tracking ID will get generated. Basically tracking data is a type of code that will instruct Google Analytics to send all the information. This tracking ID number is unique and also important as it is linked with your website and includes your personal information.
Try Google Manager to Manage Analytics Tags
Through Google Manager, you will be going to integrate all the details from both platforms. During this step, you require the tracking ID as it will set the perfect tracking tags for your webpage. On this page, you will see the customization option. This customization option will help you to customize your tags in two parts i.e. triggering and configuration.
The configuration option will check where the information from the tag will go and the triggering option will determine the type of information that you are thinking of collecting. While creating the tags for your Analytics setup, one thing you need to keep in your mind is that you use the “Universal Analytics” as this will give your tags a wider range of reach when used on the internet in tracking the information for your website.
Format Goals in Google Analytics
This is one of the most crucial parts of setting up the Analytics account as this is the part where the precious information of your website will get stored. This is the part where you will tell Google Analytics to track to enhance SEO ranking for your website. You must have some predefined goals so that you can set the target and measure it so as to determine the success of your website. These goals must include –
- Event – This goal will help you to track the visitor if they play a video or select a specific link.
- Destination – This goal help you to track whether the visitor goes on the specific page on your website or not.
- Duration – This goal helps you to track the time spent by the user on the pages of your website.
Add Google Search Console with your Website
With the help of Google Search Console, you can get valuable search details on your web page. This will help you to check the following parameters –
- Help you to check your website rate of a crawl.
- Look upon the keywords through which your website can rank with the help of SEO techniques.
- Check when Google does an analysis on your website.
- Check out which pages are linked with your business website, it can be external or internal links.