Which is more important: Website Design or Website Content?

Website Content Marketing

Some businesses want to compute their website to reach their target audience and increase sales. However, it can be crucial to consider the importance of web content versus web design. Experienced website content marketing expertise understands you want to find the best ways to present information to your audience and increase their chances of becoming your customers. Content writing services can endeavor an individual to evaluate which aspect you should focus on first to continue building your business. Let us take this one at a time – diving both approaches i.e. Design First and Content First to see who show out on top –

Design First Approach     

The design first approach is about building trust within your inquire. When they land on your website, the first thing they see is not going to be the oversized headline you have put in place but, the color scheme, the element placement, the directional flow, and everything in between the design. Even the most brilliantly written content cannot save you if the words cannot be found consistently. Here are some of the reasons why a design-first approach is imperative such as –

It tells them where to go

This is one of the accessible ways to understand how a customer feels is going through the process yourself. Log on to your website and endeavor to buy the product you have in your mind. How did it go? The answer to this question shall decide the complication of your navigation. Website maps that are simple to follow boost customer confidence and guide them exactly where you want them to be.

Brand Aesthetic

Your web design shall be the key contributor to the brand tone of your business. The color scheme you set and the form of the elements shall decide in what light your brand is recognized. It further administers the concept of brand recognition where a similar color or structure shall be correlated with you, no matter where it is seen. For example, glance at the iconic Coca-Cola typography and red-white contrast. You can recognize it anywhere, can’t you?

Speaks for your credibility

Credibility is the crucial factor that shall make the customers feel at ease when they finally decide to shell out the money. Your web design acts as the background to this feeling by demonstrating a level of professionalism and authenticity. For instance, Apple brings in trust by using a combination of white space and minimalism. The website is designed in a way to move your attention from everything around to what matters.

Web design is like establishing a marketing hype for an upcoming product. Yes, your product can be the best thing to happen to the world since the Big Bang but it is not getting anywhere if no one knows about it. The layout, colors, elements, and navigation give the content a podium to stand upon where it can finally be valuable for what it is.

Content First Approach

Content is what shall keep your customers committed. It may give the space to tell your brand story without being constrained by the boxes set by design. There is always a better convenience to create something fresh and alluring following your brand voice, rather than just chasing the next big trend. Even in the most desirable color schemes, it is the content that shall decide whether your prospects turn into a lead or not. With the content in place, the words can delineate the designs that do complete justice to your brand proposition. Here are some of the reasons why a website content marketing approach makes sense such as –

SEO takes the first bite

SEO, being the mammoth it is, requires a consistent configuration between both design and content. The argument here is that optimization is hardly paid any attention to while designing a website. The preset content pieces bring the whole puzzle in place by creating an accomplished environment. It empowers the SEO strategy to consider user orientation and safeguard that every blog, image, video, or product ranks the best it can from the get-go.

Content drives the development 

The defining aspect of quality content is that it does not need to be restrained. Once you have the content in place, designing the website around it comes with affluence. On the other hand, an over-enthusiastic design sometimes may require you to cut short on the content, making the whole brand objective disappear within a set aesthetic. Moreover, with the length of content decided, design elements do not need to be amended every time, saving both time and effort.

Helps in building a responsive website

Around 57% of users do not endorse a website if it is optimized for mobile devices. Hence, not creating a responsive web page can actively hurt your chances of assimilating the required user engagement. The process of building one requires you to accord the designs you have in a limited space. A content-first approach endeavor you to perceive the dimensions that shall bring everything together. Since all the elements cannot ruminate into a box, content benefits an individual to decide what should stay and what should not.

So, what is the answer – Website Design or Website Content Marketing?

While this might sound a bit inadequate, the answer is – Neither. Both website design and website content should start simultaneously. Since both of them are mutually dependent on each other, the collaboration between your designers and content writers shall give rise to synergy, making the whole much bigger than the initial sum. The design should entertain the content, forming a natural flow of interaction for the users. On the other hand, content must drive between the lines with the upcoming trends, delivering what the users apprehend at the end of the day. Essentially, both website design and website content should acclaim the brand vision, tone, and voice, which resonate with the audience.

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By Andrew

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