There are millions and trillions of websites over the internet. Getting at the top of the search results is not everyone’s cup of tea in this era of competition. As in today’s world, every competitor is striving for the same goal. However, with the right strategy, tools, and patience, you can achieve the target of getting at the top of the search result page. To get at the top of the search result here are some of the best five Search Engine Optimization company secrets and tactics about SEO strategy that you might not be aware of –
Creating Content for Back Linking
Some of the Search Engine Optimization agency experts believe that link building is dead and is not as effective as it used to be which is not true. Links are very crucial in getting a good ranking of the website. Link building plays a very crucial role in the top spot for getting the good rank of the website. You have to create content to attract links from influencers, bloggers, and online marketers. You have to research what journalists and bloggers typically like to link in their posts and have to write for that particular purpose only. Some of the examples for backlinking would be expert interviews, controversial posts, prediction posts, etc.
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Optimize the Rank Brain
Google has given little or no information regarding how to rank the websites. But based on experience and hit-and-trial methods, Search Engine Optimization company experts have come to know about the three major ranking factors that boost your ranking. These three ranking factors are –
- Back Links
- Content
- RankBrain
Focus On the Featured Snippets
Featured snippets are Google’s attempt to feature direct answers to questions, right within the search results. If Google determines that your page provides the best answer to a particular question, they will show a summary of your answer, along with your URL and page title. However, according to an analysis by Stone Temple Consulting, obtaining the featured snippets for your content actually seems to increase site traffic – perhaps by as much as 20 to 30 percent plus. However, many Search Engine Optimization companies in Newyork do not optimize for featured snippets due to a lack of knowledge.
As they believe that it will affect the website traffic as people will not visit the website because they have got the answer for their question without even clicking which is not true. While optimizing for featured snippets, keep in mind that you always try to solve more complex questions as giving one or two-word answers for the simple questions may not improve your click-through rate.
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Including the Related Topics and Words in the Content
While writing any content that gets your audience excited, you are more likely to accumulate social shares and links. But if you are more after links, you need to create content for people who are actually able to give you links. As for the Search Engine Optimization company, content is the key. There are some of the specific areas in the websites that are directly related to the high ranking of the websites –
- Using the keywords in the description and the body of the text.
- Using the keywords in the internal and external links.
- Getting to know about the reading level of your target audience.
- Focusing on the primary keywords.
While writing any content you must include the relevant terms of the topics or words in your content that are closely related to your primary keywords as this will enhance the standard of the content and also the ranking of your website. Think about what bloggers and journalists typically link in their posts and write content specifically for that purpose only. Some of the examples of these content are –
Original surveys or research
Lists of industry data or statistics
Expert interviews
Industry infographics
Prediction and Controversial posts
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Knowing the intent behind the search
To get at the top of the search engine result page (SERP) of the website, your website has to meet certain expectations of the user. As if your website is not providing useful information, the user will switch to the next website on the search result page. If users reject your page for a more useful one, then the bounce rate will increase on your website and the time spent on the website will decrease.
Due to which the Google will detect that your website is not providing quality information and your ranking on the search result page will also drop. So, if you do not want this to happen, you have to get to know the intent behind the search. Google crawler built with Artificial Intelligence techniques will monetize your website’s data and index it accordingly.
