Ahrefs v/s Moz: Which one should you buy?

July 02, 2021
Ahrefs v/s Moz

Ahrefs v/s Moz are pretty popular names in the world of SEO software for digital marketing. But how do they stand up counter to each other? Which is the best SEO tool between these two? How are these platforms when it comes to being outstanding with accurate and checked data? These are some of the questions you need to answer. Ahrefs v/s Moz both have features and credibility that make them commendable of their popularity. But if you only have to choose one tool – which is the case for most SEO professionals – do you go with Ahrefs v/s Moz? Answering that would not be so easy. But we will do our best to break down each tool so that you can cipher out which tool would work best with your SEO strategy and which tool you should buy?

These two tools may seem similar, but they have some simple differences. Let’s check out how each treats some of the most important features such as –

Domain Authority – Ahrefs v/s Moz

One of the enormous differences is how the two generate domain authority. As a quick refresher, domain authority is one of another way of determining your ranking on the search engines. Ahrefs target the strength of your link profile. Therefore, the more links you have, the higher your ratings on Ahrefs will be. 

However, on the other hand, Moz regulates your rank in the search engines based on your link profile. That means that they look at the links your site has and specifically determines how well they correspond with your content and how that will influence your SERPs rank. In this instance, Moz may give a more authentic representation of what you can expect. For Ahrefs, it is enough to have plenty of links to boost your domain ranking in their eyes. 

Also Read: 2021 Local SEO Strategy

Rank Tracking

The big point of using these all-in-one tools is to get your website to sustain itself. Otherwise, there is no point in spending your money on a service that falls short. Moz lets you check your rankings by searching a list of your target keywords for specific web pages. It will also display how each page is performing. On the other hand, Ahrefs checks different domains and subdomains by searching exact URLs and how they execute on Google. It will achieve a list of any keywords that boost your rank on the search engines. 

Also Read: Best Facebook Marketing Agency in New York

Link Monitoring

Both Ahrefs and Moz acquiesce you to see how your link profile is standing up against the competition. Moz lets you input any URL (yours or a competitor’s) and then get a complete profile on it, including the information on the backlinks and page and domain authority. With this report, you can see where you require to expand and get new backlinks. On the other hand, Ahrefs lets you look at the various aspects of linking, including backlinks, keywords, and competitor analysis. With this tool, you can see the anchor text, do-follow, and no-follow links, as well as when the links are made. This may give an insight into your own link profile, but also show you how your competitors are holding up.

Also Read: What Search Engine Optimisation is? 

Keyword Research

Ahrefs has a keyword explorer to identify the keywords to boost your ranks. It also gives you related terms, so you can be sure you are covering all your bases. Furthermore, it gives you rank data to see how competitive each keyword is and which has the most potential for growth. Plus, you will get their global rank tracking to see how your keywords track in many different countries. On the other hand, Moz also has a keyword explorer that will show the most decisive and relevant keywords for your website. However, its target is on helping you pare down your list. Apart from this, it also gives you insights into your page authority and domain authority, which will give a thorough prediction of how your pages will perform on SERPs.

Also Read: Is SEO Important for Every Business?


Ahrefs v/s Moz are two of the most popular all-in-one SEO tools for a reason. They both endeavor excellent services, enhanced analysis, and large data banks that are updated frequently. However, which you adopt depends on your particular needs. Ahrefs concentrate more on the links and improving your strengths there, while Moz provides more overall improvements to your entire website. Ahrefs is faster, but Moz gives you a comprehensive picture. 

The new feature includes in Ahrefs are, such as the competence to compare the keywords outside a life, search history, Return Rate, and SERP icons will aid you to make more informed decisions and speed up your keyword research. While, Moz gives a better difficulty score, but it is helpful to see how many backlinks you require to rank for certain keywords within Ahrefs. From all these, one can easily say that Ahrefs Keyword Explorer is one of the best SEO tools than Moz Keyword Explorer as it appears to give you a more complete picture of search behavior with keywords. So it is better to buy the Ahrefs Keyword Explorer than Moz Keyword Explorer. So you have got the clarity in between Ahrefs v/s Moz.

FAQs On Ahrefs Vs Moz

Q1. Which is better SEMrush, Ahrefs, or Moz? 

Can’t choose Ahrefs, SEMrush, and Moz? We should be genuine: programming correlation pages like this are generally one-sided.

At the point when bloggers make them, they float towards the choice with the best partner commissions.

At the point when sellers make them, their instrument wins give over. However, individuals frequently ask us: How is Ahrefs better than SEMrush or Moz?

Q2. Which is better, Ahrefs or Moz for SEO? 

Ahrefs figures out who your rivals are and can grab an enormous rundown of each positioned keyword for a competitor’s pages.

Moz makes it simple to choose how legitimate those pages are, showing you how logical it is you can outclass them.

Discovering content motivation is something I’m egotistically energetic about.

Q3. What does the DA score mean on Moz? 

DA = Domain Authority. Space Authority (DA) is a search engine positioning score created by Moz that predicts how well a site will rank on search engine result pages (SERPs).

A Domain Authority score goes from one to 100, with higher scores comparing to a more prominent capacity to rank.

Q4. Is Ahrefs the best SEO tool? 

Ahrefs might have a superior by and large UI. However, SEMrush simply gives you parts more information (both SEO and PPC), which makes it an all the more balanced keyword tool.

Q5. Is Moz the best SEO tool?

Moz Pro. Moz Pro sets the norm for SEO tools in a greater number of ways than one.

It has the most over-the-top total toolset we explored as a component of this gathering and its measurements have turned into an industry-standard even among advertisers that utilization different devices.

Generally speaking, a simple pick for Editors’ Choice.

Q6. Is Ahrefs worth the cash? 

Ahrefs is the best competitor exploration and SEO tool you can get at this moment.

It has the greatest backlink record of some other tool.

With this device, you can keep an eye on your rivals’ SEO procedures, their backlinks, keywords, and different viewpoints.

Q7. Would I be able to utilize Moz for free? 

At the point when you pursue the free trial of Moz Pro, you’ll be given free admittance to a Medium arrangement.

With the Medium arrangement, you can set up 10 Campaigns (you can follow 10 locales and 3 rivals in each Campaign) and admittance to Moz research devices including Keyword Explorer and Link Explorer.

Q8. What is Ahrefs utilized for? 

Ahrefs is primarily used to analyze a site’s connection profile, keyword rankings, and SEO wellbeing.

You can likewise utilize Ahrefs to direct keyword research for Google, YouTube, and Amazon.

What’s more, many individuals use Ahrefs to discover content that is performing well (as far as friendly offers or potentially interfaces) on a given subject.

Q9. Would I be able to utilize Ahrefs free of charge? 

Joining here gives you admittance to Ahrefs Webmaster Tools (AWT), our response to the limits of Google Search Console. It’s free.

Q10. How solid is Ahrefs? 

Ahrefs was the following generally precise, thinking little of all-out traffic for all locales by 17% (11.1m assessed visits contrasting with 13.4m real visits), and on normal belittling traffic by 36% percent.

By Andrew

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