Is Email Marketing Relevant these days?

July 13, 2021
Email Marketing Relevant

Email Marketing Relevant has been all over forever since the birth of the internet. It has rightfully earned its name as the most direct and compelling way of connecting with your leads and turning them into loyal customers. Any business regardless of the size can make use of the email marketing technique to reach a wide and willing audience while also keeping costs comparatively low. However, some people consider that the growth of social media and the evolution of newer technologies have killed email marketing. 

Email marketing Relevant is a form of marketing strategy that can benefit your business’s products and services and incentivize customer loyalty. With the benefit of email marketing, you can make the customers on your email list aware of your new products, services, offers, etc., and educate your audience on the value of your brand or keep them affianced throughout the buyer journey. Some of the reasons why an email marketing strategy is something that you should not ignore in today era of the technological world are such as –

Email benefit you to reach more people

Despite the growth and eminence of chat apps and social media. Email is an essential part of everyone’s daily online life. According to a recent report by Statista, the number of global e-mail users amounted to 4 billion in the year 2020, and approximately 306 billion emails were sent and received every day worldwide. This figure is set to abound to 4.6 billion users and 376 billion emails per day in the year 2025. Compare this to the social media giant Facebook’s 2.6 billion users. You will see why email marketing is the most compelling way to reach more people.

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Extremely cost-effective

There are no print costs and no postage costs and transactional fees per email are tiny in comparison, exclusively if you can subscribe to monthly retainers on a platform such as MailChimp or Campaign Monitor. So you can stretch your budget and compass your message.

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Highly targeted

If you have built your list correctly over time, those receiving your emails should be doing so because they have asked to receive the messages and information there! You have got a detainee audience so tell them what they want to hear.

Generates better results than most marketing channels

If you think, other online marketing tactics such as social media advertising or pop-up Ads are more effective than email marketing in grasping the attention of users. Then, you might be missing the bigger picture here. Consumers in 2021 have gotten to a point that they categorically ignore most pop-up Ads, social media Ads, and other Ads. Emails, however, stand out from the cessation as they are more personal and land in the user’s inbox. This has a personal connection to it and people are most likely to acknowledge it than social media advertising. Moreover, email marketing allows the highest return on investment (ROI) for the past 8 years among other marketing channels. It also has the highest conversion rate i.e. 66% for purchases made from the website in acknowledgment of the promotional messages.

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Email marketing Relevant builds a relationships

This is one of the fundamental reasons why an email marketing strategy is still the best online marketing strategy. With social media Ads, you have no way of building up a relationship with your customers online. But this is exclusively possible in the case of email marketing. Emails acquiesce you to send out highly personalized and targeted campaigns specific to the individual users that automate their journey through your website. For example, from sending out an email to recommend your product or service to take him through a journey and keeping him updated about your products and services to thanking him for buying the same, you are required to build a beneficial relationship with your customer. This in turn can increase your brand value and the customer is more likely to be your loyal customer.

It is an immediate

One of the main aids of email marketing over other channels is its immediacy. Having a flash sale or being required to react quickly to changing circumstances? With email marketing, you can set up your communication and make sure that it is with your customers in minutes. And, with a little bit of list enchantment and some time spent planning upfront. You can even create a target set of emails that are a trigger to send automatically by date, event, or subscriber activity. This could even aid to generate product reviews, renew memberships, follow up on events, and much more. Whatever you require, you benefit from less admin and more engaged customers. 

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Email marketing still has an aspect to play in an effective marketing communications mix. When to select it, what to say, and how you combine it with other marketing tools will ultimately define success. But with an impressive ROI, it is safe to say that rumors of its demise can certainly be marked as junk for now. 

By Andrew

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