Smiling man in a suit giving a thumbs up, with text "Where do shoppers research products on Social Media?" emphasizing social media's role in product research.

Where do shoppers research products on Social Media?

In 2020, 42% of people pre-own social media channels for product research. With younger generations grasping more and more connected to social media. The amount of product research done on these platforms is likely to grow. It is seen that 16-24 years old already...
Smiling woman with glasses, representing digital marketing insights, surrounded by colorful abstract design elements, with text discussing the relevance of Clubhouse for marketers.

What Marketers need to Know about Clubhouse?

Product research on social media: The measure at which the social media landscape is emerging makes it difficult even for experienced social media marketers to keep a measure of it. We produce research on social media giants such as Facebook and Twitter rise to...
Digital Marketing Guide to Boost Your Business ROI

Digital Marketing Guide to Boost Your Business ROI

Digital Marketing Guide: In the bad old days, digital marketing was a free-for-all where imperative gurus proclaim their money-making formulas. And mislead followers into spending thousands for coaching programs that did not work. Of course, without metrics for...