What are the 7 Types of Digital Marketing?

types of digital marketing

Digital marketing, in the past decade, has become one of the compelling components of an organization’s overall marketing strategy. It allows companies to filter messages to reach a specific audience. Making it possible to market directly to people who are likely to be interested in their product. Digital marketing encompasses a wide variety of marketing tactics and technologies that could be used to reach customers online. There are numerous ways by the benefit of which an individual can connect with their customers online. Here are some of the types by the benefit of which you can engage with prospects and clients such as

Search Engine Optimization (SEO)

SEO is crucial and one of the essential parts of digital marketing. And is seemingly the first thing that will come to your mind when talking about types of digital marketing. Online brands have to depend on search engines. Such as Google and Bing, if you are doing SEO right you can attract quite good traffic to your website without spending a penny. The goal of SEO is to make your content conspicuous in top results in search engines. With the use of several methods, you can rank your content on search engines.

Such as the use of inbound and outbound or SEO optimizing for a keyword with high volume. One of the things that can make SEO tough is constant changes in search engine algorithms. Which makes it crucial to regularly update your strategy and methods accordingly. SEO is imperative for every website to attract traffic and convert them into consumers for the brands. Therefore without SEO, it would not be possible to compete in the global market. 

Also Read: Marketing with LinkedIn is a New Normal

Social Media Marketing (SMM)

Today’s consumers are highly reliant on social media platforms such as Instagram, Facebook, and LinkedIn, etc. This is why it is crucial that brands are active across these platforms. And this goes far beyond simply creating posts for social channels and responding to comments. Social media platforms acquiesce marketers to reach their prospects in an infinite number of ways with an integrated and strategic approach. A marketing team can employ these social media channels to administer paid Ads, posts, and sponsored content. Each platform has a way for the marketing team to establish paid Ad campaigns. And segment users so these Ads appear on their target audience member’s feeds. There are many online tools convenient for schedule and automating social media posts. Each social media platform is different and must have certain features that acquiesce. A marketing team to place Ads based on location, interests, job title, age, etc. 

Also Read: The Power of Conversion Rate Optimization

Content Marketing

Content is considered the king in digital marketing because every strategy and technique has involvement of content. Through content marketing, you can advertise a brand online. Content though is an indirect way to do marketing that audiences go through surfing around. The goal of content marketing is to establish engagement. And let users interact with your brands by reading, and sharing your content. You can accommodate content with SEO and SEM. As well as for organic and paid traffic by writing content around your targeted keyword. Ensure that the content is high in quality and beneficial to your audience. This will emanate in good engagement and shares. You can publish content in the form of blogs, posts, reports, and webinars, etc. which will show your expertise in your niche.

E-mail Marketing

E-mail Marketing accredits the marketing of products and services through e-mail. Email is still one of the most effective marketing techniques. That empowers brands to stay connected with their prospects and loyal customers. Sending your audience customized newsletters or offers based on their past shopping history or other brands engagements. The bulk e-mail containing a link to view the products and services details are sent. So that a greater number of consumers are attracted. 

Also Read: How to select meaningful SEO keywords?

Pay-per-click (PPC)

PPC is a form of paid advertising that acquires a business to substantially purchase traffic to their website. PPC is a contrivance to increase search traffic to a business online. Brands place Ads on websites or search engines such as Google and Microsoft Bing and pay a fee each time a brand Ad is clicked on. PPC can invoke the advertisements that you can see at the top and side of a page of search results, while browsing the web, before YouTube videos, in mobile apps, etc. These Ads are frequently determined by bids on specific keywords, while banner Ads on websites usually have set prices.

Affiliate Marketing

Affiliate marketing is similar to referral programs and involves working with outside individuals or companies under the agreement that they promote your product in exchange for a commission from each sale that can be attributed to their efforts. This is a way to cut down on costs and outsource some promotions. This type of marketing often requires more extensive monitoring and tracking since you are putting your brand’s reputation in someone else’s hands.

Search Engine Marketing (SEM)

This type of digital marketing service is pre-owned for paid advertisements and paid searches. Organizations/companies or different brands that initiative to display or advertise their products and services over different digital media pay the service providers. In other words, SEM increases the visibility of paid advertisements over digital media so that it grasps out to a greater number of consumers/customers. 


To amass business goals, you require to adopt a types of digital marketing method that goes with your target audience but search engines and social media are the two types of digital marketing that you must use. Try to gather feedback from customers as there is no better way to evolve trust among customers for long-term business customer relationships.

By Andrew

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